Is Facebook the Most Evolved Social Networking Website?
As a Facebook fanatic since 2007, I have been obsessed with the evolution and success in it's internet stardom. Facebook took over its previous successor MySpace a long while ago and has just been jumping higher and higher leaving other social networking websites behind.
What we have become accustomed to is sitting on the computer and logging in to check our 'feed' and 'notifications'. As its popularity rose, it was almost instinctive to try and incorporate Facebook into every single minute of our daily lives. The introduction of smart phones was perfect for this as it meant that it would take over and become a part of our daily ritual. What I love though is because of this daily ritual revolution, social networking is not tied to the home and applications such as places almost make you the user want to go out and 'check-in' to places so you're seen by others in your network. Marketing companies have tweaked onto this new phenomenon and are now rivalling companies such as FourSquare which was where the 'Places' application originated.
What I found from The Guardian website was yet another step forward for Facebook users. Not only can you now 'check-in' but companies are allowing 'Places' users, to free incentives. 'Starbucks', for example, will give you a free coffee once checked in. This new move by Facebook and marketing companies has been labelled as 'Facebook Deals' and is soon to expand even further in the UK. I just hope that it will come in handy for me in the future!
What more can Facebook do to keep us hooked? All I know is that looking back at Facebook history, whatever they plan on doing next will most certainly be a creative success.
-- Tahira